Tracking

Tracking


Are you struggling to determine the effectiveness of your marketing campaigns?


Make data-driven decisions so that you can achieve your business goals faster. Accurate data can be at your fingertips with our help. Implement tracking that provides value and aligns with industry best practice today.


Why Website Measurement Tracking is important


Website measurement tracking is a critical aspect of any business. It is the process of monitoring and analysing the performance of your website and marketing campaigns.


Website measurement tracking keeps track of your website's performance by measuring key metrics like traffic, engagement, and conversion rates.


Key Benefits Of Tracking:

  • Understand engagement  Identify areas where visitors may be getting stuck or where they are not engaging as much, allowing you to make improvements and optimise your website for a better user experience.
  • Campaign effectiveness  monitoring key performance indicators (KPIs) such as click-through rates, conversion rates, and bounce rates.  Identify the campaigns that drive the most traffic and conversions, and track the source of traffic, such as organic search, paid search, or social media, to see which channels are most effective in driving traffic to your site.
  • Monitor patterns By tracking data over weeks, months, or even years, you can see how your website and marketing campaigns have evolved and identify areas for improvement. You can also compare your performance against industry benchmarks and identify opportunities for growth.

Why Use Our Tracking Services?

Gain a Clear Picture of Your Business Performance

Without accurate data, you are essentially flying blind. You could be pouring marketing budgets to channels or campaigns that do not drive the results you're after. This is wasted ad spend, and also a major obstacle to connecting with your audience and growing your business.


With our website measurement tracking, you can optimise your website and marketing campaigns for maximum effectiveness. Gain the clarity and insights you need to see what's working, and what's not to help you make the next business decision. 


Save Time and Resources

Manually tracking data can be a tedious and time-consuming process, especially when you have to do it across multiple channels. With a tracking service, the process is automated, which saves you time and resources that can be better spent on other aspects of your business. On top of this, automated tracking is less prone to errors, ensuring that you have accurate data to work with.

Identify Opportunities

By analyzing data trends, a tracking service can help you identify opportunities for growth that you may have otherwise missed. For example, if you notice that a particular product or service is selling well, you can invest more resources into promoting it.


Alternatively, if you see that a certain demographic is engaging with your content more than others, you can tailor your marketing efforts to better reach that audience. By being proactive in identifying and capitalizing on opportunities, you can accelerate your business's growth and stay ahead of the competition.

Identify Opportunities

By analysing data trends, you can identify opportunities for growth that you may have otherwise missed.


Here are just a few of the benefits of using our tracking service:

  • Increased website traffic: Our tracking service can help you identify where your traffic is coming from, and where traffic is most engaged.
  • Improved conversion rates: identify which pages on your website are converting the most visitors into customers, and make changes to other pages to improve conversion rates.
  • Increased sales: identify which marketing campaigns are driving the most sales and make changes to other campaigns to improve sales.
  • Better understanding of your customers: understand how your customers are interacting with your website and use that information to improve your website and marketing campaigns.


By being proactive in identifying and capitalising on opportunities, you can accelerate your business's growth and stay ahead of the competition.

Google Analytics Tracking

Google Analytics is a powerful tracking tool that provides in-depth insights into user behaviour on your website. With Google Analytics, you can track a wide range of metrics, including page views, bounce rate, time on site, and more. You can also track user demographics, such as age, gender, and location, to better understand your audience.


Our team can help you set up:

  • Google Analytics tag 
  • Google Analytics event implementation to track certain actions that are important to your business 
  • Link your Google Ads to Google Analytics
  • Link your Search Console to Google Analytics


We also provide ongoing support to ensure that you're getting the most out of the platform.

Google Ads Tracking


We also offer Google Ads tracking services to help you measure the performance of your paid advertising campaigns (which we can also help with). This will be crucial to ensuring what works and what doesn’t, as well as help the algorithm deliver better results. 


With Google Ads tracking implemented, you can track metrics sales, leads, calls, conversion rate, cost per conversion, and return on ad spend. 


Not only this, you’ll be able to create segmented audiences to remarket to on you Google Ads campaigns. 


Our team can help you set up conversion tracking on your website and optimise your campaigns to improve your ROI.


By implementing website tracking tools such as Google Analytics and Google Ads tracking, you can gain a deep understanding of how users are engaging with your website and marketing campaigns. This data can help you make informed decisions about everything from website design and content to advertising budgets and targeting strategies.

How our Tracking Service works

Data Collection

We begin by collecting data from various sources, such as your website, social media platforms, and advertising campaigns. This data is then aggregated and organized into a format that is easy to understand.

Data Analysis

Our team of experts uses advanced analytical tools to analyse the data and identify trends, patterns, and insights. This analysis can help you understand how your audience is interacting with your brand, which channels are driving the most traffic and engagement, and which campaigns are generating the most leads and revenue.

Reporting

Once we have analysed the data, we provide you with detailed reports that highlight the most important metrics and insights. These reports are customisable, so you can choose the metrics that matter most to you and your business. We also provide regular updates and recommendations based on our analysis, so you can make informed decisions about your marketing strategy.

Optimization

Finally, we use the insights gained from our analysis to optimise your marketing campaigns and improve your overall performance. By making data-driven decisions, we can help you achieve your business goals more efficiently and effectively.

Contact Us

Today

Ready to take your business to the next level? Sign up for our tracking service today and start gaining the insights you need to succeed. Contact us for more information or to schedule a demo.

CALL US TO GET STARTED

Frequently Asked Questions

  • What is the tracking service offered by Perennial?

    Perennial's tracking service allows businesses to track their online marketing campaigns and gain insights into the performance of their digital marketing efforts.

  • How does Perennial's tracking service work?

    Perennial uses various tracking tools such as Google Analytics, Adobe Analytics, and others to track website traffic, user behavior, and engagement on digital platforms.

  • What kind of data can be tracked using Perennial's tracking service?

    Perennial's tracking service can track a range of data including website traffic, user behavior, conversion rates, engagement metrics, and more.

  • How can businesses benefit from using Perennial's tracking service?

    Businesses can benefit from Perennial's tracking service by gaining insights into their marketing campaigns, identifying areas for improvement, and optimizing their digital marketing strategies to improve performance.

  • Can Perennial's tracking service help improve search engine rankings?

    Yes, Perennial's tracking service can help improve search engine rankings by identifying keywords and search terms that are driving traffic to the website, and optimizing the content and website accordingly.

  • How often are reports generated using Perennial's tracking service?

    Perennial's tracking service generates reports on a regular basis, depending on the needs of the business. Reports can be generated daily, weekly, monthly, or quarterly.

  • Is Perennial's tracking service customizable?

    Yes, Perennial's tracking service is highly customizable, and businesses can choose which metrics they want to track, how often they want to receive reports, and more.

  • Can Perennial's tracking service be integrated with other marketing tools?

    Yes, Perennial's tracking service can be integrated with other marketing tools such as CRM systems, email marketing tools, and more to provide a comprehensive view of marketing efforts.

  • How can businesses get started with Perennial's tracking service?

    Businesses can get started with Perennial's tracking service by contacting the agency and discussing their needs and goals. Perennial will then create a custom tracking plan and provide ongoing support and guidance.

  • Is Perennial's tracking service affordable?

    Yes, Perennial's tracking service is affordable and tailored to the needs and budget of the business. The agency offers flexible pricing options to accommodate businesses of all sizes.

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