Paid Google Ads

Paid Google Ads


Struggling to drive traffic to your website and generate sales? Think Google Ads.

Unlike most marketing channels, you can deliver high quality ads to users who already have the intent for your products and services.


Advertise smarter with Google Ads - attract customers to your brand or product, rather than actively reaching out to them.


What Is Paid Google Ads?

Google Ads is an online advertising platform that allows businesses to create search, shopping, and display ads on Google's search engine results pages (SERPs).


Think of it is an auction place - instead of bidding on items, you bid on keywords that you want your ad to appear for in Google Search results. And the best part? You only pay when someone clicks on your ad, hence the term "Pay-per-Click" or PPC advertising.


But here's the thing - it's not your typical auction. It's not always the highest bidder who wins. Google considers other factors like the relevance of your keywords, the quality of your ad, and the relevance of your landing page to determine which ads to show. A smooth and consistent experience across all stages of the user's interaction with the ad is important to Google's assessment.


Here's what you can expect when you work with us

Customised Strategy

Not all businesses are born equal.


We want to get to know you, and your business. With this brief in mind, we'll analyse, research your competitors and your target audience to deliver a customised strategy tailored to your budget and timelines.


Copying your competitor's strategy is not a strategy. It's important to know what they're doing but if you're following their strategy then you are essentially just playing catch-up. You are not innovating or standing out from the crowd - this is where our strategy comes in and ensures that we propose and implement campaigns that is based on your current business growth stage.


Compelling Ad Copy

Our ad copy writing team will craft ad headlines and descriptions to grab attention, prompt user actions, and importantly, drive a strong ad quality score. These considerations will help deliver better CPCs. 

 

You can expect that ad copies from Perennial will provide a seamless message continuity throughout the pre-click, during and post-click experience.

Here's what you can expect when you work with us

Customized Strategy

When you work with us, we will create a customized strategy for your business based on your goals and target audience. We'll analyze your industry, competition, and target audience to develop a plan that delivers results. We'll take into account your budget, timeline, and desired outcomes to create a comprehensive advertising plan that works for your business.


Compelling Ad Copy

Our team of SEO writers will create compelling ad copy that speaks directly to your target audience. We'll craft ad headlines and descriptions that grab attention and encourage users to take action. We'll also ensure that the ad copy is optimized for search engines, so that your ads are visible to the right people at the right time.

Keyword and Audience Targeting

Selecting the right keywords to target requires careful consideration. Although certain keywords may appear to be relevant to your business, several factors must be evaluated to determine whether they are effective for your keyword funnel and intent. Neglecting this aspect can lead to squandering ad spend on irrelevant traffic. 


Think of it this way - it's comparable to blindly hunting in the dark with a spray-and-pray strategy. Alternatively, a well-targeted approach involves using a hunting rifle and night vision goggles, enabling you to precisely aim and hit your target. This is the power of choosing the right keywords - you drive the right customers.


Ongoing Optimisation

We'll monitor and optimise your campaigns to ensure that you'll continue to get the best results possible. We'll analyse performance data and make adjustments as needed to improve click-through rates, conversion rates, and other key metrics. We'll also provide regular reports and updates, so that you're always up-to-date on how your campaigns are performing.


When you work with us for your advertising needs, you can expect a comprehensive approach that delivers results. We'll create a customised strategy, craft compelling ad copy, design eye-catching ads, and optimise your campaigns for ongoing success.

An integrated Search Strategy

Many businesses and agencies treat SEO and paid advertising as separate entities, with different teams working on each without much communication or coordination. This can be a costly mistake, leading to wasted budgets, missed opportunities, and inconsistent messaging. The truth is, SEO and paid Google Ads must work together to achieve maximum results.


You can use paid advertising to test and validate keywords, ad copy, and landing pages before investing in long-term SEO efforts. 


You can also use SEO data to identify high-value keywords and content topics that can inform your paid ad targeting and messaging.


By bringing the right hand and the left hand together, you can create a more holistic, integrated, and effective digital marketing strategy that leverages the strengths of both SEO and paid advertising. This can help you achieve your business goals faster and with less wasted effort and budget.

F E A T U R E S

Bid Strategy Coniderations

Optimization

Maximizing ROI through Strategic Bid Management

Bid strategy is a fundamental component of digital marketing campaigns, particularly in platforms like Google Ads, Facebook Ads, and others where auctions determine ad placement. Bid strategy involves how much you're willing to pay for user interactions such as clicks, impressions, or conversions.

MANUAL CPC

Manually set bids for each keyword. Advertisers can adjust their bids at any time based on performance data.

Maximise Conversion Value

Designed to help advertisers get the most value from their campaigns. This strategy uses machine learning algorithms to automatically set bids for each auction based on the likelihood of the highest conversion value.

Maximise Clicks

Uses machine learning to adjust bids to get the most clicks possible within a budget. Advertisers set a daily budget, and the system will automatically adjust bids to try to get the most clicks possible

Enhanced CPC

Enhanced CPC is an automated bidding strategy that uses machine learning to adjust bids based on the likelihood of a click resulting in a conversion. Advertisers set a maximum CPC bid, and the system will automatically adjust the bid up or down based on the likelihood of conversion.

Maximise Conversions

Adjust bids to get the most conversions possible within a budget. Advertisers set a daily budget, and the system will automatically adjust bids to try to get the most conversions possible.

Target Impression Share

Set a specific goal for the percentage of ad impressions you want to receive for a particular keyword or set of keywords. With this strategy, advertisers can increase their visibility on the search engine results page (SERP).

Target CPA

Target CPA is an automated bidding strategy that uses machine learning to adjust bids to achieve a specific CPA goal. Advertisers set a target CPA, and the system will automatically adjust bids to try to achieve that goal.

Target ROAS

Designed to adjust bids based on the expected return on ad spend. Advertisers set a target ROAS, and the system will automatically adjust bids to try to achieve that goal.

Here are some of the benefits of using Paid Google Ads

Instant Results

Unlike organic search engine optimisation (SEO), paid Google ads can give you instant results. Once you set up your campaign and launch your ads, you can start driving traffic to your website right away. This can be especially beneficial for businesses that are just starting out or for those looking to increase their online visibility quickly.

Increased Visibility

Paid Google Ads appear at the top of search engine results pages (SERPs), giving your business more visibility and exposure. This increased visibility can lead to more clicks, more traffic, and more sales. On top of this, the visibility will increase your share of voice on SERPs.

Targeted Advertising

With paid Google Ads, you can target specific audiences based on factors like location, interests, and demographics. This allows you to reach the right people at the right time, increasing your chances of converting them into customers. You can also use retargeting campaigns to reach people who have already interacted with your website or products, further increasing the chances of conversion.

Cost-Effective

With pay-per-click (PPC) advertising, you only pay when someone clicks on your ad, making it a cost-effective way to promote your business. You can also set a budget for your campaigns, ensuring that you don't overspend on advertising. Additionally, PPC advertising provides you with a wealth of data and analytics, allowing you to measure the success of your campaigns and make adjustments as needed to maximise your return on investment (ROI).

Contact Us

Today

Don't let your competition outpace you online. Contact us today to learn more about our paid Google Ad services and how we can help you drive more traffic and increase sales.

CALL US TO GET STARTED

Frequently Asked Questions

  • What is Paid Google Ads?

    Paid Google Ads is a form of online advertising where businesses pay to display their ads on Google search engine results pages, websites, and mobile apps.

  • How can Paid Google Ads help my business?

    Paid Google Ads can help your business by increasing your online visibility, driving more traffic to your website, and generating more leads and sales.

  • What does Perennial offer with its Paid Google Ads service?

    Perennial offers a comprehensive Paid Google Ads service that includes keyword research, ad creation, campaign management, and ongoing optimization to ensure the best possible results for your business.

  • How much does Perennial's Paid Google Ads service cost?

    The cost of Perennial's Paid Google Ads service varies depending on your business goals, budget, and industry. We offer customized pricing based on your specific needs and objectives.

  • How do you measure the success of Paid Google Ads campaigns?

    We measure the success of Paid Google Ads campaigns using key performance indicators (KPIs) such as click-through rates, conversion rates, cost per click, and return on investment (ROI).

  • How long does it take to see results from Paid Google Ads?

    The time it takes to see results from Paid Google Ads can vary depending on various factors, such as your budget, industry, and competition. Generally, you can expect to see some results within a few weeks of starting your campaign.

  • Do I need to have a website to use Paid Google Ads?

    Yes, you need to have a website to use Paid Google Ads. Your website is where visitors will go when they click on your ads, so it's essential to have a well-designed and optimized website to ensure the best possible results.

  • Can Perennial help me create a landing page for my Paid Google Ads campaign?

    Yes, we can help you create a landing page for your Paid Google Ads campaign. We have a team of experienced web designers and developers who can create a high-converting landing page that is optimized for your campaign goals.

  • How often will I receive reports on my Paid Google Ads campaign?

    We provide monthly reports on your Paid Google Ads campaign that include key performance metrics, campaign insights, and recommendations for ongoing optimization.

  • How can I get started with Perennial's Paid Google Ads service?

    Getting started with Perennial's Paid Google Ads service is easy. Simply contact us to schedule a consultation, and we'll work with you to understand your business goals, budget, and industry to create a customized strategy that delivers results.

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